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How essential can an affordable domain name be?

One of the most crucial prerequisites for setting up a successful online presence is the domain name. It is what visitors will spot first when they visit your web page and what they will relate you with. The domain name should be easy to remember, but should also be something that tells your web page's visitors what the website is about.

Generic Top-Level Domain Names (gTLDs)

A domain name as a rule has two constituents - a Top-Level Domain (TLD) and a Second-Level Domain (SLD). If you have domain.com, for example, ".com" is the Top-Level Domain Name and "domain" is the SLD. There are a few groups of Top-Level Domains that you should consider prior to choosing the domain you want. Your selection should be built upon the purpose of your web site and on its target audience. Let's investigate the gTLDs, or generic TLDs - these are the most common TLDs aimed to signify a specific intention - .com (business enterprises), .net (network infrastructures), .biz (firms), .info (informational websites), .org (organizations of a non-commercial character), .mobi (mobile devices), .asia (the Asia Pacific), .name (individuals or families), .pro (particular professions), and so on. As you can see, these Top-Level Domain Names cover most fields of life, so you should settle on the one that would portray the aim of your website best. There is no limitation as to who can register such TLDs, but some of them include extra procedures to prove that you are eligible to have such a TLD (.mobi and .pro, for instance).

Country-code Top-Level Domain Names (ccTLDs)

The ccTLDs, or country-code TLDs, are country-specific domain names. Each country has its own ccTLD. Getting such a Top-Level Domain Name is good if your target group of site visitors is from a certain country. Many visitors would sooner buy goods or services from a local web site, and if your aim is Canada, for example, selecting a .ca TLD could boost the visits to your site.

URL Redirection

You can register a bunch of TLDs, which can redirect your visitors to a certain site like domain.com, for example. This would boost the traffic and lower the possibility of somebody pilfering your visitors by registering the same Second-Level Domain Name with a different TLD - if you are not using a trademark.

Name Servers (NSs)

Every TLD has domain records. The name server records (NS records, aka DNS records) disclose where the domain name is hosted, in other words they point to the web hosting provider whose name servers (NSs, also known as DNSs) it is utilizing at present. You can alter the NSs of your domain name at any time. You can have your domain name registered with one provider and get the web page hosting service itself from another. Therefore, if you register your domain name and discover good website hosting packages someplace else later, you can point your domain to the present provider's NSs at once.

Domain Name Server Records (NS Records)

On the whole, as long as your domain utilizes a specific set of NSs, all its domain records will direct to the same webspace hosting provider. Some hosting providers, though, permit you to edit specific domain name records, such as the A records and the MX records of your domain name. The A record is an Internet Protocol address, which designates on which server your website is located, while the MX records designate which server handles the mail address accounts related to your domain name. For instance, if you appoint a new web designer and he sets up an .ASP web site that will be located on his private Windows web server, you may wish to alter solely the IP address (the A record) but not the MX records of your domain name. So, www.domain.com will direct to the Windows web server, but your email box accounts or any sub-domains such as forum.domain.com or shop.domain.com will still be in your present Linux web page hosting account. The .ASP platform is created by Microsoft and requires a Windows hosting server, even though a Linux web hosting server would be far more stable.

Inexpensive Domains Distributed by 'Exclusive Hosting'

Only a number of web hosting vendors permit you to edit specific NS records and very frequently this an additional paid service. With Exclusive Hosting , you get a huge assortment of TLDs to choose from and you can edit all NS records or forward the domain names via a forwarding tool at no extra cost. That is why, 'Exclusive Hosting' would be your best choice when it comes to managing your domain name and to creating a successful presence on the web.